Cognitive “heuristics” employed by voters (3)
- The first and perhaps most important political heuristic is relying on a candidate’s party affiliation.
- A closely related heuristic is relying on a candidate’s ideology for cognitive saving.
- Endorsements are another type of political information that has obvious heuristic value; All that is necessary is to learn the candidate endorsed by a group, and one’s own attitude toward the endorsing group, and an obvious and cognitively-efficient inference can be made.